Motion Sensing and Consumer Electronics - An Interview with Dave Rothenberg, Marketing Director from Movea

In this issue of ‘insights from industry’ AZoSensors Editor-in-Chief Dr. Cameron Chai interviews Dave Rothenberg, Marketing Director from Movea who recently closed a deal that will see MEMS devices used in tennis.

AZoSensors - Can you tell us a little bit about Movea?

D.R - With 20 years of motion sensing and consumer electronics industry experience and 200 man-years invested in research & development, Movea is a pioneer in motion-sensing and data fusion technologies and a unique motion sensing expert  offering software, embeddable solutions and semiconductor IP for sports, fitness, interactive TV and mobile applications. Movea provides the link between MEMS raw sensor data and compelling motion-based applications, making it easy for our customers to integrate motion functions into their products.

We help our customers create amazing motion and data fusion-based applications, bringing awareness and intelligence to next generation devices and services, based on MEMS sensors and external data processing. Customers can quickly add new capabilities that set their products apart from the competition and create more end-user value while, at the same time, reducing their risk, cost and time-to-market associated with the integration of motion into their products. The maturity of Movea’s solutions, our agnostic positioning, and our track record of 20 commercial products, and more than 6 million units shipped, uniquely place Movea as the foremost provider of motion sensing and data fusion solutions.